If I cropped the bottom off where the tag and fatherhood logo is then it would change the whole meaning of the picture. It would no longer be associated with the organization and it would be an ordinary baby that is sleeping.
Likewise if I were to change the size of the typography on the tag the image would not have the same meaning. It would no longer draw the viewer in. As soon as I looked at this image I saw the tag and the logo and concluded that they were probably using the tag as a message. So I started reading it and it is a message to dads. If the type were increased the message would not be as subtle and would not fit with entire message they are trying to get accross.
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